Visual Communication Skill, the Basic for Social-Media Marketers. Being a social media marketer has to know the basic rule of visual communication skill along with the basics of visual content. It is important to understand all of them because technology keeps developing as time goes by. As a marketer, we should follow the river or become the one that flops into the riverbed.
The basic is always important for everything, especially in visual content and communication. Without them, even an experienced social media marketer http://184.108.40.206 may not produce high-quality content that truly converts the audience. People have used visual content to deliver information about human history for a long time ago.
Now, visual communication skill has been the right tool to correlate content marketing and social media. It graphically indicates the information to create more effective and efficient meaning. At least, there are 3 key elements to maximize visual communication on your social media marketing.
Choose the Right Visual Content
There are lots of ideas to put into visual content. But, it’s important to choose the best one that suits everything you need. Especially, the idea can serve to get the goal of your campaign. To easy your step, you should know several factors that essential to consider when you’re creating high-quality social content;
Ensure the medium is the best choice for delivering your message directly. Firstly, focus on your target. You may use a static mini-info graphic to share 1 key stat for engaging with the audience. Meanwhile, to tell a less-driven story in a longer way, using a motion graphic may be the best answer.
Apply the materials that meet the utmost potential result. For instance, to encourage the audience about a new motion graphic, you may share a hidden looping scene in the GIF form. Ensure that you exactly understand the limitations of visual content to post on social media channels.
By knowing the limitation, it will ease to avoid the wrong line. For example, to post video content on an Instagram story, you have a maximum of 60 seconds duration. While on Twitter, you have longer, until 140 seconds. When the video is longer than the limitation, you should include the rest in the next duration.
Optimize the Size and Make It Simple
Make sure to size accordingly to both your images and videos. You should understand that every channel has its own uniqueness. Then, bring you visual communication skill to make a different version on everything you post. Unfortunately, there is no standard size that works perfectly across all channels.
You may have a complicated idea in your mind, but keep it simple. Whatever how complicated your idea is, realize it in simple design works. The main basis of visual communication is representing information clearly in a simple way.
To help make it simple, use micro narratives to share your content. To be successful in micro narratives, the stat point must be compelling and easily understandable. Along with that, create standardization for your social content. It’s important to simplify everything that can ease you in making design and keeping cohesive content.
Decide one palette which works the best on your brand but flexible enough to make variations. Keeping it in this way will make you more agile in spending time to make successful content. Knowing your basic visual communication skill will help develop your social media content.